AI Insights · Timothy · April 2022
Top 5 Interactive Story Games on iOS in the UK, Q1 2022
In Q1 2022, the top 5 interactive story games on iOS in the UK showcased varying trends in downloads, revenue, and active users, with significant fluctuations observed across different metrics.
In the first quarter of 2022, the top 5 interactive story games on iOS in the United Kingdom displayed a range of performance metrics. Here’s a detailed look at the trends in downloads, revenue, and active users for each app, based on data from Sensor Tower.
Episode - Choose Your Story experienced a decline in weekly revenue, starting at approximately $168K and dropping to around $74K by the end of March. Weekly downloads also saw a significant decrease from 39.7K to 9.6K. Active users followed a similar trend, falling from 39.9K to 23.8K over the quarter.
Chat Master! had no revenue throughout the quarter. However, its downloads and active users showed interesting trends. Weekly downloads fluctuated, peaking at 18.1K in the last week of February, while active users ranged from 47.2K at the start of the quarter to 36.1K by the end of March.
My Fantasy: Choose Your Story saw a notable decline in weekly revenue, starting at $48.2K and ending at $12.3K. Downloads also dropped significantly from 19.2K to 2.6K. Active users similarly decreased from 24.2K to 13.7K throughout the quarter.
Suspects: Mobile Detective exhibited a downward trend in revenue, beginning at $4.9K and finishing at $1.8K. Weekly downloads saw a decline from 12.5K to 2.8K, and active users dropped from 10.5K to 3.2K over the same period.
Finally, Popular Girls did not generate any revenue during the quarter. Downloads fluctuated, peaking at 11.1K in mid-February but ending at 3.5K. Active users ranged from 8.5K to 5.2K by the end of March.
These insights from Sensor Tower highlight the dynamic nature of the interactive story games market on iOS in the UK. For more detailed analysis and data, visit Sensor Tower.
